Web Brochure
Recently I was asked to add a web brochure to a website. It typically consists of 8-10 pages, featuring the benefit of employing a business etc.
A traditional method of presenting this is in the “About Us” page, where everything is listed on the same page with some small stock photos on the side.
Or you might have seen this on some member websites which have a virtual tour, and you have to click “next” to continue the tour.
Nowadays internet users require quick, precise information. Therefore, I have designed the brochure to be 10 pages, with bullet pointed features. It is also very important to have strong call-to-action - asking the reader to contact this business for further information. It doesn’t hurt to place 2 on the same page.
Below the main paragraph I have links to other pages. However, instead of “next page”, I have got all the 10 pages listed at the bottom of the page by title. Underneath the title, I have a short paragraph (2 lines max) outlining what the page is about. The title is also link-enabled, making these links keyword-rich.
Doing it this way would increase the number of internal linking and page contents, which are in favour of search engine crawlers. Moreover, this would bring internet users straight to the information that they are looking for, hence increasing usability.
This is indeed not a new trick. But I am surprised to see lots of people still using the old method.
This entry was posted on Friday, July 6th, 2007 at 10:35 am and is filed under Usability & Navigation, Web Design & CSS. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
