Google Analytics - Great Reasons to Use

Posted by Leo on July 27th, 2007 at 10:00am

Google Analytics should not be a stranger to any of us. In fact, many people still prefer to use other tracking services.

Google Analytics is Google’s (who else) visitor tracking facility. It allows webmasters to track where the visitors are from, through which media channel, time of stay, conversions number and values etc. All is needed is a few simple lines of code on the website. It is a free service. Comparing to other free and similar services, Google Analytics has no limitations, rather the other ones might limit your log size etc.

In the middle of July, a new interface was employed and hence increased usability. Graphical presentation provides more information for reporting and analysis.

The map overlay interface indicates the geographic location of the users, on a map. Clicking on a country provides more details.

The site overlay interface provides information on users’ behaviour.

Setting goals and funnels on ecommerce tracking allows reporting and analysis of a shopping website. The setup is simple enough - copy a few lines of code, define values and that’s done. “Funnels” refers to a path that a user must go through to complete a transaction.

It is highly effective. Why not give it a try? It is free.

If you and your company is good enough on this product, you can apply to Google to grant you a “Analytics Authorized Consultant” title.

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