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How to Write a Video Sales Message that Converts

How to Write a Video Marketing Message that Converts

by Leo
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We talked about how to make an engaging video. Now, are your marketing videos effective in converting the viewers? To improve the effectiveness of your video, make sure all these elements are in place: Headline – the headline of the video should be visible everywhere. In the video, on the webpage, repeat it verbally... remind people what your video is about. Solving a Problem – again, if your video solves a problem, and with proper SEO done so that the right audience is reaching your video, likely that your video solves the viewers problem. Scarcity – make sure the viewers [...]
Why Video Marketing

Why Video Marketing?

by Leo
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Video marketing has been quite a popular topic over the last few years. It takes off due to a few factors: Google bought YouTube and as you have probably noticed, YouTube videos now rank higher than normal search results when you use Google search. Increase of Internet speed, both on domestic computers and mobile devices. Now it is such a common thing to watch a YouTube video because you know that once you tap on the thumbnail, you will be able to watch the video right the way. There is close to zero loading time. Video marketing has been welcomed [...]
How to write video sales message that engages viewers

How to Write a Video Sales Message that Engages Your Viewers

by Leo
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My first question would be: have you thought it through before you write your message? Don’t worry about how your video program works, just jot down a few points to start with. I have compiled a checklist below that would help you write a better sales letter. Please feel free to add more points to it. And of course, comments are always welcomed. To make sure your video sales message is the best and converts, you need a message that: Catches attention – the first few seconds of your video must be able to catch the viewer’s attention, just like [...]
3 types of marketing videos

Types of Videos Used for Video Marketing

by Leo
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Generally speaking, there are 3 popular types of marketing videos.  They are widely used in video marketing. 1. Animation / Whiteboard Animation Videos Animation videos grabs attention of viewers very effectively.  In animation videos, you can go unrealistic - the cartoon characters can do things that human beings cannot do.  It is also very economical.  You do not need any cameras to create animation videos.  All you need is an animation video software like Explaindio. 2. Screencast Videos Screencast video, as the name states, cast your screen.  You can talk to the microphone while operating your computer, and all interaction [...]
How to create a good marketing video

How to Create a Good Marketing Video

by Leo
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No matter what kind of videos you are going to create, you will need some proper equipment. Below is a list of hardware or software (or even the right environment) that you will need to be successful in video marketing. First of all, make sure you are in a quiet room with no echo. The acoustics is indeed very important. The viewers will need to be able to hear you properly. You may want to be in a room with some soft furniture (like a sofa or a bed) that can absorb the echo. Ikea sells some cheap thin mattress [...]