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Search Engine Advertising / 4 posts found

The SEO Toolbar

by Leo
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Have you installed the SEO Toolbar? The SEO Toolbar is a must have for all webmasters.  Install it as an addon in Firefox, and you will instantly receive information of the site that you are visiting.  Information includes: Google PageRank Links to domain Page links Directory links - DMOZ, Yahoo and Best of the Web Site Age Monthly Uniques Visits Estimated Traffic Value If you click on the 'i' icon you will also see more link information.  After all, off-site SEO is about incoming links.  The toolbar brings all these information to you in a very convenient way. It is [...]

The New WebProNews Tools

by Leo
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Fellow webmasters, now you have a new set of useful tools for you for FREE! The New WebProNews Tools has been launched and it contains 11 tools.  These include: Submitter Bot Twellow Domain Ranking & More Whois Lookup Get IP Spliced - YouTube Splicer Free Niche Website Content Wipee To Do List Maker IM Junky Resize Image Mobile Site Builder Not all tools are useful for me, however it might be useful for you!  I especially appreciate the Mobile Site Builder.  Now you can build a site friendly to iPhones with it. Give it a try, you will love it.

New Features in Content Network Ads – Google Adwords

by Leo
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I personally found that the content network is very limited in terms of control over the ads.  However, Google has made this happen - more customization can be done on the content network ads now! New functions now include: Frequency Capping - control the impression of the ad in front of each user.  Now they won't see the same ads again and again! Frequency Reporting - reports impressions and how many times people are seeing them Improved Ads Quality - Improves performance improvements View-Through Conversions - Now you can see how many users visit your site after seeing an ad.  [...]

Search Network Vs Content Network

by Leo
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If you are experienced / semi-experienced in Adwords, then you would know the difference between these 2 networks.  However, I just read from some news that there is a guy suing Google for making his ads displaying on websites that he doesn't like.  He thought not putting in the bid for content ads would automatically opt him out of the content network. I won't be surprised if Google wins the case. In brief: Advertising in the search network means allowing the ads to show as the sponsored links of the search result pages.  This supports geo-targeting ie. you can choose [...]