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New Features in Content Network Ads – Google Adwords

by Leo
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I personally found that the content network is very limited in terms of control over the ads.  However, Google has made this happen - more customization can be done on the content network ads now! New functions now include: Frequency Capping - control the impression of the ad in front of each user.  Now they won't see the same ads again and again! Frequency Reporting - reports impressions and how many times people are seeing them Improved Ads Quality - Improves performance improvements View-Through Conversions - Now you can see how many users visit your site after seeing an ad.  [...]

Search Network Vs Content Network

by Leo
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If you are experienced / semi-experienced in Adwords, then you would know the difference between these 2 networks.  However, I just read from some news that there is a guy suing Google for making his ads displaying on websites that he doesn't like.  He thought not putting in the bid for content ads would automatically opt him out of the content network. I won't be surprised if Google wins the case. In brief: Advertising in the search network means allowing the ads to show as the sponsored links of the search result pages.  This supports geo-targeting ie. you can choose [...]