Verified items affecting SEO
Search Engine Optimization – it has come to more and more people’s attention of what this is. In the last web era, businesses tend to get a website representing their company. However, when the new era comes, it is more important to be found in the ocean of the search results.
What affects SEO? It is not one particular factor. It is a combination of several factors. The known and proven factors are:
1. Links
search engines casts each link to the website as a ‘vote’. The more ‘vote’ your website has, the more important your website is and hence, search engines would grant the website a higher ranking. This leads to the famous (but really long and boring) linking building activities.
2. Anchor Text
You type a keyword to search for what you want in search engines. What does search engines try to match your search query? One of them is the anchor text of the links that you have built. Therefore, instead of using the URL as link text, use carefully chosen, targeted anchor text.
3. Content
The other item that search engines tries to match is the content of your webpage. What good is it if someone searched on search engines and found your site, but it doesn’t contain the information needed? Therefore, make sure your website has targeted and relevant contents.
4. Keyword Density
If you are targeting a particular phrase on a page, it might pay to repeat it a few times as search engines would be able to have a clearer insight of what the page is about. However, don’t spam it. Penalty does apply.
5. Headings
For search engines to identify what the page is about, use appropriate headings surrounded by <h1> tags. Try to use only 1 h1 tag on a page, maybe a few h2s / h3s if required.
6. Link Authority
Where do the links come from? Search engines gives more weight to the links from websites of relevant contents.
7. Timeliness
How often is the website updated? Search engines believe people favour fresh contents. In your XML sitemap, make sure you have this stated clearly (and match the frequency of update).
8. Generate a Buzz
Social bookmarking has a huge effect nowadays. Make good use of them!
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This entry was posted on Thursday, February 14th, 2008 at 10:19 am and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.