Optimize YouTube Videos

In SEO, we believe content is king.  We believe bots can only read texts.  Therefore we usually don’t recommend flash contents on websites.

Nowadays YouTube is so popular.  Is it possible to optimize YouTube videos?

Yes, it is.  Remember bots can only read texts.  Hence we have to make full use of wherever we can put text in.  They are:

1. Title – make sure it has at least 2-3 keywords.  Targeted keywords.  Use Google Keyword Tool to look for inspiration.  Optimizing just this would already provide a significant improvement.

2. Description – of course you need to put in description.  Here you can ‘stuff’ keywords.  Well, not really recommended.  Put in target keywords (again).  Make sure you write a proper description.  Then your video would have a higher chance of being clicked and viewed.

3. Tag – this is something that many people ignore.  However, it is so important.  Again, use targeted keywords.  This is extremely important for the web 2.0 era.

Have I emphasized enough?  Targeted keywords.  Not just keywords.  Not just words.

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This entry was posted on Thursday, July 17th, 2008 at 12:45 pm and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

One Response to “Optimize YouTube Videos”

  1. Search Engine Analytics Says:

    Just found your blog today. Really like it – keep up the good work.Domain info more important than you think :-) Domain information such as DNS, age of domain and even the expiration date are used to distinguish between illegitimate and legitimate domains.Why are google doing this? Simply to get all the factors they can to get an internal “trust score”.This “trust score” is used to eliminate “doorway” pages and spam in the search result.I’M not saying that it’s working perfectly – but they are doing a pretty good job.