New Features in Content Network Ads – Google Adwords
I personally found that the content network is very limited in terms of control over the ads. However, Google has made this happen – more customization can be done on the content network ads now!
New functions now include:
- Frequency Capping – control the impression of the ad in front of each user. Now they won’t see the same ads again and again!
- Frequency Reporting – reports impressions and how many times people are seeing them
- Improved Ads Quality – Improves performance improvements
- View-Through Conversions – Now you can see how many users visit your site after seeing an ad. Keep a log and sure would help you in your placement campaign.
Tags: adwords, content network, google adwords, Search Engine Advertising
This entry was posted on Thursday, August 14th, 2008 at 10:27 am and is filed under Search Engine Advertising. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.
