Landing Page

Posted by Leo on July 17th, 2007 at 03:34pm

A landing page is commonly employed by search engine advertisers to maximize conversion.

The most important task of a landing page is to keep the internet user on the page and convert it to a sales / lead.

There are a few things to note when designing your own landing page:

1. To-the-Point
Make sure the best features are clearly presented to the internet user. Bullet point is proven to be very effective.

2. Show a Path
Rather than a lot of navigation options, a landing page should contain a conversion path. I usually would only put an enquiry form above the fold. It is better to have minimal links on the website. This would confuse people.

3. Testimonies
Testimonies are good tools as people tend to trust words from the others. Testimonies from large corporate clients would be a bonus. Don’t make it too long.

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