What is the value of an Email campaign?
If you need to hire someone to put an email together for you, it is better to make sure that you can get the money back.
Therefore, one very important thing is you must provide lots of links to your website on the email, so that recipients would have better chance of clicking through.
For an e-commerce website, it is better for you to feature a variety of products suitable for general use, and provide a link directly goes to that particular product page.
If you need to tell someone you have a stall in an exhibition, be sure to provide enough information so that people would be able to find you. If you see them face to face you have a big chance of converting.
It is good to include some company news on the email. But keep in mind, the whole point of sending out the email is to make people buy from you. They don’t care if you have got 2 new staff in the Hawaii office. Don’t make this the whole content of the email. Put it on the side in a nicely wrapped table/box.
Remember, lots of links to your website. Guarantees you success.
Tags: ipad compatibility, iphone compatible
This entry was posted on Friday, July 13th, 2007 at 11:54 am and is filed under Email. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.