Increase Email Conversion
Have you employed email marketing? If not, why not try it now?
The beauty of it is that you can keep on selling to your customers (subscribers only please) every month or even every week! And they won’t feel annoyed – because they signed up to receive news from you!
If you have, then good on you! But is your emails converting? Remember, the focus is to sell your product / service, not to tell your customers that your boss just gave birth to twins.
Email marketing is not like sending a 1,500 word essay to your customer. Remember internet users do not have patience. Therefore, your design should be:
- Straight to the point – bullet pointed features would be useful
- Use thumbnails – if you have products for sale, put a pretty thumbnail of the product to attract them
- Upselling – try to offer some more things. Let’s say if you have received an order, why don’t you send a thank you email and offer some related / extension products?
(Guidelines of HTML email design)
Happy emailing 
Tags: ipad compatibility, iphone compatible
This entry was posted on Friday, June 22nd, 2007 at 8:13 am and is filed under Email. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.