Okay. You have your own blog. You wonder why you should still do article marketing?
Through writing articles and submitting to article directories / websites, you can:
1. Brand yourself – make yourself an expert in the field
2. Get free advertising – you can at least put 1 link on the article, that leads to your product / website or whatever you want to promote
3. Increase sales – the articles serve as information rather than sales talk. However, giving information about a product would certainly assist in bringing up sales.
If you can write a good article, and someone views it, then they would think “oh this guy knows”. Linking to your own website / relevant product does give the person more confidence in your product.
An article is typically in such format:
1. First paragraph – summary / introduction of the article.
2. Second to second last paragraph – the real information in detail. The more important the information is, the closer to the top it should be placed.
3. Present in bullet points / numbered list (like this one). It makes your information easier to read.
4. Expand your points in short paragraphs.
5. Give examples if appropriate.
6. Emphasize (but not hard sell) the benefits of using your product / service.
You should write unique contents. If you think your information is valuable and can help a lot of people, then you should consider submitting to Knol.
One last tip – properly do your search phrase research before you start.
