Internet Marketing, Web Technologies & News – Best Web Ezy

In SEO, we believe content is king.  We believe bots can only read texts.  Therefore we usually don’t recommend flash contents on websites.

Nowadays YouTube is so popular.  Is it possible to optimize YouTube videos?

Yes, it is.  Remember bots can only read texts.  Hence we have to make full use of wherever we can put text in.  They are:

1. Title – make sure it has at least 2-3 keywords.  Targeted keywords.  Use Google Keyword Tool to look for inspiration.  Optimizing just this would already provide a significant improvement.

2. Description – of course you need to put in description.  Here you can ‘stuff’ keywords.  Well, not really recommended.  Put in target keywords (again).  Make sure you write a proper description.  Then your video would have a higher chance of being clicked and viewed.

3. Tag – this is something that many people ignore.  However, it is so important.  Again, use targeted keywords.  This is extremely important for the web 2.0 era.

Have I emphasized enough?  Targeted keywords.  Not just keywords.  Not just words.

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Recently I have blogged about John Chow’s contest for Market Leverage.  And then John Cow’s contest, also for Market Leverage. They pretty much have the same system to attract you to join.

Contests, contests, contests… Have you ever thought of why there are suddenly so many contests happening?

Market Leverage, John Chow, John Cow and many others are doing this for a few reasons:

Increase number of Comments

John Chow asked us to leave a comment to gain the first ticket to enter the contest.  A large number of comments surely reflects the popularity of the blog.

RSS / Email Subscription

To gain another ticket, they have asked you to subscribe to their RSS feed.  That is an effective way to increase their number of subscribers.

SEO – Link Building

To gain extra tickets, you have to blog about the contest linking to John’s.  By specifying the link text they have gained a quality / juicy backlink, which search engines count for ranking.

They have also asked to link to Market Leverage.  Again, another juicy link, but this one is to ML instead.

Affiliate Marketing

To gain more tickets, you have to sign up with Market Leverage using a referral link.  This way when you earn money through ML, they would get a commission.

What have you gained?

By placing a comment on their popular blog you have also gained yourself a link.  If you have put your targeted key phrases onto the link then you got a higher quality link.  I am not sure if they have got nofollow enabled though.

And of course, you have gained more chances to win the present!

At the time of writing, John Chow has gained 712 comments and John Cow got 74 (oops big difference).  That effectively means they would have gained a large number of links as well.

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Yes, you have read the title right.  Microsoft is going to launch their own social bookmarking site. Apart from Live bookmark.

A preview version should be available for MSDN and TechNet in a very short time (probably within a few days).

Not a surprise – this new social bookmarking site allows users to:

• Bookmark a site on the web
• Tag it
• Bookmark a site on the upcoming “My bookmark” tool

Why is there another social bookmarking site?  MS reveals that the new site should open another stream of advertising income, and also to collect tag data to improve search result relevancy.

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Ever wonder how your keywords are doing?  Instead of plugging them into search engines one by one, you can now use this tool to quickly generate you a report.

Recently I have installed this Firefox Plugin named Rank Checker.  What it does is that it allows you to enter a list of keywords and the URL, and it would automatically query Google.com (& another extension of your choice after configuration), MSN Live & Yahoo and find the rankings of the keywords.

Results are shown on the browser as a table, and you can export the results into CSV for graphing etc.

If you want more accurate results, you may want to make sure the ‘do not use personalized result’ box is checked in the configuration.

On the other hand, you can also schedule Rank Checker to run periodically, if you need to report on the result from time to time.

Download Rank Checker

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Recently released, SocialSpark is a new society specifically created for bloggers.  If you want to meet other bloggers, you can do so here.  Exchange posts? No worries at all!  Finding blog sponsors?  A bit of simple code insertion would do.  The best of all – paid blog post – you would certainly have more chance than all other paid post services.

To start, it is of course so easy.  Sign up here.

SocialSpark has a unique yet outstanding code of ethics.   This includes:

-100% Audit-able In-Post Disclosure – you can edit the in-post disclosure to whichever you like
-100% Transparency – all bloggers’ activities are made available to the public
-100% Real Opinions – no fake here! All real
-100% Search Engine Friendly – what is more important than SEO in the cyber world?

I have signed up a few weeks ago.  After logging in, I was presented with a very impressive dash board:

Apart from the featured paid post opportunity, there was also a list of other opportunities for me to choose from.  Clicking on the “Spon” tab enables the system to list all the available blog sponsorship opportunities.  If you noticed, I have also signed up for the Blogger’s Choice Award sponsorship for this blog, which sponsors this blog on a daily price.

Clicking on the “Spark” tab is the most interesting part.  Here you can find opportunities where you can blog about another blog, and that he/she would blog you back.  Surely is a great opportunity to make friends with other bloggers!  You know networking is so important.

Talking about networking, you can get in touch with other bloggers, all around the globe, through SocialSpark.  You can add other bloggers as friends and chat with them through the internal email / messaging system.  You can vote for them by giving them a prop.

Sign up now!  Don’t forget to add me as a friend.  Chat to you later!

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