Internet Marketing, Web Technologies & News – Best Web Ezy

This is a not-so-new news.  Google is not going to offer incentive for Adsense referrals effective end of August.

That means you can’t really ask people to download Google pack, sign up to Adsense etc and get paid anymore.

However, it doesn’t mean that you have one less channel to earn money from your website.  In fact, the paragraph below is from the “Inside Adsense” blog:

“As part of the integration of DoubleClick, the DoubleClick Performics Affiliate Network will now operate as the Google Affiliate Network for advertisers targeting users located in the United States. Similar to the AdSense Referrals program, the Google Affiliate Network enables publishers to apply for advertiser programs and get paid based on advertiser-defined actions instead of clicks or impressions. For further details, please visit: http://www.google.com/ads/affiliatenetwork/.”

You can sign up to the new affiliate network here.

PS. I have just received my optimization report from my Adsense account.  It asks me to use adsense referral on my website.  I guess Adsense would need to update their optimization text.

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Google has advanced one more step in advertising.  Now you can advertise on TV through Google!

You can view an introduction video on here.  It is very easy to set this up.  Through you usual Adwords campaign management interface, you can create a new TV ad campaign, choose the channels and time that you want your video to show.

If you are not sure which channel to advertise on, you can ask for suggestions by inputting your target audience.  You can then choose the recommended time and channel and add it to your schedule.

You can also choose the program that you want to advertise on.  If you are not sure about any recommended programs, there is a ‘more’ link that shows you what the program is about.

If you need help shooting the video, Google would also give you recommendations as well.

The report shows when the ad was shown, impressions gained and how much you spent.

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If you are experienced / semi-experienced in Adwords, then you would know the difference between these 2 networks.  However, I just read from some news that there is a guy suing Google for making his ads displaying on websites that he doesn’t like.  He thought not putting in the bid for content ads would automatically opt him out of the content network.

I won’t be surprised if Google wins the case.

In brief:

• Advertising in the search network means allowing the ads to show as the sponsored links of the search result pages.  This supports geo-targeting ie. you can choose what country / region to display your ad, and is based on a standard IP table.  Only contextual ads are allowed.
• Advertising in the content network means allowing the ads to show on Google’s content network, which is a pool of Google’s partnering sites.  You can go through the list of websites and only allow the ads to be shown on the sites that you choose, or exclude the sites that you don’t like etc.  You can use contextual ads, banner ads (flash, animated gif or static image), video ads etc.

When you setup an Adwords account, it is always recommended to setup 2 campaigns, one for content network and one for search network.  This way you can control the budget spend better as well.

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Google has announced that they have now put one more factor into consideration when measuring quality score. In about 1 or 2 months, the loading time of the landing page would affect quality score.

Google is doing this because they want to ensure the user experience would always been ensured. Moreover, users are more likely to leave your site if the landing page takes ages to load.

For people who don’t know, quality score is employed on Adwords and the higher the quality score, the more in favour of your bidding keyword. It is possible to have a keyword with a low CPC and high QS to rank higher than a keyword with high CPC and low QS.

You can read more about this here.

For the next month, I would suggest doing the following:

1. Review your keywords in the Adwords account
2. Review your landing pages to ensure they load fast. Optimized pages are usually in more favour. Try to use CSS/DIV instead of tables to lay your page.
3. Review your keywords again

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It is quite a usual practice that many website contains advertisement.  The banner ad model is basically gone – people ignore them and simply won’t click on them.

The (not so new) way of advertising on website is Google Adsense.  You can customize the look and feel of the ads to fit into your webpages.

And by putting ads onto your webpages, and when someone clicks on them, you get paid by Google.  The payout is US$100. If your website / blog is popular, it is just not hard to make.

3 more things you can do rather than text ads:

• Image ads
• Button asking people to join Adsense – and you get commission
• Button asking people to download firefox – and you get paid up to US$2 if that person downloads the whole package offered by Google (including Google earth, Adobe reader etc.)

It is very important not to violate Google’s rules – including not to click the ads by yourself and not to tell others to click on the ads.

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