Email
July 15th, 2008 at 09:25am
Under Email+ Search Engine Advertising
Do you have a product to promote but you have no email list?
As we all know building a list can be a long and painful process. There are lots of ebooks about how to build your list. But then, for a quick win, this might be the solution for you.
Join The List Auction for free
By joining as a free member, you would be able to send emails to 500 random members for free, once every 7 days and up to 26,000 emails per year.
You are able to earn credit by clicking on the ads on the member homepage. However, one click per hour.
(If you feel that you are in need of more quota, then you can choose to upgrade. There are 2 packages available: the silver membership costs $19 per month and the gold membership costs $29 per month.)
If you have an one-off offer, you can bid for more credits - that’s how the name “The List Auction” came from.
Upgraded members can also advertise on the member homepage.
Commission (from 20% for free members to 60% for gold members) are being paid monthly if your downline earns money.
What is the benefit of joining The List Auction? The most important part is that you can build your list through it. It has already created a channel for you, so that you don’t have to start from zero.
How effective is this list? Well the service is only on launch stage, and hence I am not able to tell. But well, it is free so join The List Auction now!
By Leo
June 10th, 2008 at 07:48am
Under Email
Most of us have a Gmail account. You might even have multiple accounts for different purpose. However, do you only use the email function and ignored the rest? Gmail actually has got a lot more offers than just a simple webmail. To name a few:
1. iPhone - do you know that Gmail has a new look on iPhone browsers?
2. AOL Integration - now you can chat with your AIM friends in the chat list in Gmail.
3. Colored labels - you can organize your emails better with the color labels offered.
4. Emoticons - better express your emotion in your emails!
5. Group chat - chat with more than 1 person at the same time, in 1 window only.
6. IMAP - do you know you can sync your other IMAP mails for free through Gmail?
The list just goes on and on. New features might be added from time to time. Check it out here.
By Leo
April 17th, 2008 at 07:12am
Under Email+ Freebies
Email marketing is essential for a business.
However, I am a blogger. Is there any email application that is designed specifically for bloggers?
Now there is one. Zookoda provides email newsletter service for free! Zookoda enables you to send a daily, weekly or monthly summary of your latest blog posts directly into your visitors inbox. And most importantly, it is FREE!
We know how important it is to post regularly in our blog. It is the way to encourage visitors coming back to visit the blog. However, how do we inform people about our posting?
I have both in this blog - RSS feeds and emails. In addition to the usual, Zoodoka provides an alternative way to broadcast your blog post, at a frequency that you specify.
Zookoda also use an auto-opt-in method to save you time. You don’t have to manually accept or decline a subscription. Zookoda does it all for you. You can choose a template design for your email, or customize one.
Traffic tracking is important. By analysing the click, open, and bounce rate, you can unlock a lot of hidden information about your newsletters!
And who hates spam? Everybody does! All emails sent via Zookoda are spam compliant. No worries anymore!
Not a surprise at all, Zookoda enables you to:
- Manage your email list
- Design your own email to match your blog’s design
- View Traffic Report, real time
- Newsletter subscription form for your blog
- Control broadcast frequency
- Email in text format
By Leo
March 27th, 2008 at 08:21am
Under Email
I just come across this product and thought it might be handy for businesses. It is named “email address finder” and does exactly what it says - finds email.
The email address finder researches email addresses in 2 ways:
1. Reverse Search: You have an email address and want to know who it belongs to.
2. Find a Person’s Email: You have a persons name and want to find their email address.
Their databases cover almost the entire world and are used by Law Enforcement, Government, Lawyers, Private Investigators, Regular Internet Users and many others.
You can try it out here: Email Address Finder. There is a form on the site that you can test out the service. Try before you buy!
By Leo
February 27th, 2008 at 12:56pm
Under Email
It is wonderful that you have a large email list. However, how do you ensure that you have the lowest bounce rate possible, and the email is bringing you the best result? Let us talk about email delivery here.
1. Make sure your contents are relevant
If you have a shopping site, it is a good idea to segment your email list to the products of interest. Base on the segment you can send emails out with highly targeted content - and hence a jump in conversion.
2. Are You a Safe Sender?
In the welcome email, make sure you ask the subscriber to add your email address as a safe sender. If your email landed in the junk mail folder, it is very likely that it will not be read.
3. How often do you send? What do you send?
Don’t over/under promise. If you claimed to send monthly, send monthly. Don’t annoy your subscribers with ‘Act now! Offer close in 48 hours’ every few days. Moreover, send newsletters with information rather than just products on special.
4. Is your email spammy?
Make sure you go through the spam test (provided by most email services) and eliminate any spammy words / characters etc. A line with 10 exclamation marks is not a good idea either.
5. Personalization
Use this carefully as spammers tend to do this now. However, an email with personalized header / subject is more likely to convert.
6. Make the new comers feel special
Along with the welcome email, why not send along your latest newsletter / recent offers?
7. Make sure you keep your permission from the subscriber
Double opt-in is important. Make sure your database keeps such information, in case you receive a complaint or even a law suit later.
8. Focus on what is most important
Open rate - for informative emails
Click through rate - for sales focused emails
I found these the most important. Every business has different KPI. Identify and focus on them.
9. Handle unsubscription promptly
Make sure your database handles subscription promptly. If someone unsubscribed, follow up with a ‘I’m sorry to see you go’ email and ask them to come back to visit your site more often.
10. Testing
Last but not least, a poorly designed / broken email design is very likely to drive people away, as this reflects your professionalism. Make sure you run enough testing before sending it out. To learn how to compile an HTML email, you can visit my older post Email Marketing Made Easy.
By Leo
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