Why is blogging important for your business

Posted by Leo on April 29th, 2008 at 12:11pm

Why is blogging important for your business? Isn’t a simple website enough? After all, I just need a simple introduction of my company.

This is wrong. Yes, you might be satisfied with a simple 5-page website, with “about us”, “contact us”, “product range”, “homepage”, and “news”. So how many pages would be indexed by Google? Simple calculation.

What is the chance of your site being found through the search engine? Not so simple calculation, but easy to imagine.

Having a blog for your website would allow you to:

1. Show off your specialty. You blog about your products, your knowledge of the industry. People read them and would think you are the master.

2. More pages for search engine to index. You probably know that each post is treated as 1 page. The more post you have, the more pages you have. Increases your chance of being found.

3. Search Engine Optimization. With the blog properly optimized, and the posts targeting key phrases, your blog’s ranking would increase and hence, easier to be found.

A properly designed website would certainly increase your exposure, and professionalism. Ask your web designer for a blog quotation today!

Bookmark to