5 Rules to be successful in blogging

Posted by Leo on June 20th, 2008 at 09:29am

How can you be successful in blogging? It is not just about posting once in a while with what you had for lunch (well, John Chow is an exception). To be successful, you need to be able to:

1. Identify your target audience - research for a lucrative niche that you would really love to target. Then, think about who would actually be interested in your niche.

2. Market your product effectively - research for all marketing channels available and choose the most effective ones. Market through them and measure the results.

3. Plan your steps properly - make a goal and plan your ways towards it. Don’t take up 100 tasks and plan to finish it overnight. Plan ahead what and when to launch.

4. Organize - be an organized person and stick to it. Eg. spend 1 hour in research, 2 hours to write, 2 hours to market etc.

5. Expand your niche - now you have a nice blog running, what else can be added to it? If you blog about superheroes and sells action figures on your site, think about trading cards. Even think about the Batmobile duvet covers.

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