Archive for October, 2008

Yahoo-Google Advertising

There is a new serach advertising deal between Google & Yahoo.  When it is set and ready, you would see Google ads on Yahoo’s search result page.

However, the Google ads would ‘probably’ be placed below the Yahoo ads.

Google has created a site and a slideshow to clarify all the uncertainty or rumours in the cyberworld.  You can view it here: http://www.google.com/yahoogooglefacts/

The deal apparently strengthens Yahoo.  And as far as we know, there would not be much changes in the way ad prices are set.  It is still by competitive auction.

Not sure if this is good though, “The deal is win-win for consumers, advertisers and publishers: more and better ads.”

No more cheques and money orders in eBay

Online security regarding money has always been an issue with the growing popularity of eCommerce.

eBay, being the most popular auction site in the world, has announced that from the end of October 2008, they will only accept PayPal, credit or debit card payment to seller, ProPay or payment upon pickup.  No more cheques or money orders.

They are doing so to provide the users with better ‘secure checkout experience’.

I think they will have to grant exception when it comes to large items like cars, real estate, etc.  Who would use a credit card to buy a car?

Apart from this, I guess this is widely welcomed by sellers.  It would be much faster to receive payment.  I remember the painful experience of waiting for a cheque from the buyer, I have to find time to bank it, wait for 3 days, make sure the money goes through, and then I sent the item.  It took me a whole 2 weeks to just sort this one single sale out.

Microsoft AdCenter Learning Centre

You think Google’s Adwords learning centre is all you need to conquer?  Sorry, now there is another one you need to look at.

The AdCenter learning centre provides you information of the top scenarios and issues that you would face when you are using MS AdCenter.  Here you will find out what exactly does AdCenter do, conversion tracking, keywords management, ad optimization, billing (!!), MS AdCenter Analytics (they can’t just come up with another word), content advertising, and the AdCenter news.

If you are interested in advertising with MS AdCenter, this is certainly not something you want to miss.

BTW, starting your adCenter campaign today is just 4 steps, plus a one-time $5 fee.