Yahoo-Google Advertising
There is a new serach advertising deal between Google & Yahoo. When it is set and ready, you would see Google ads on Yahoo’s search result page.
However, the Google ads would ‘probably’ be placed below the Yahoo ads.
Google has created a site and a slideshow to clarify all the uncertainty or rumours in the cyberworld. You can view it here: http://www.google.com/yahoogooglefacts/
The deal apparently strengthens Yahoo. And as far as we know, there would not be much changes in the way ad prices are set. It is still by competitive auction.
Not sure if this is good though, “The deal is win-win for consumers, advertisers and publishers: more and better ads.”







