Archive for June, 2007
June 29th, 2007 at 03:49pm
Under SEO+ Usability & Navigation
The answer is “Yes” and “No”. It is heavily dependent on how you write the script.
The theory is that spiders can’t read links hidden in JavaScript. There is no <a> tag, hence it won’t understand it is indeed a hyperlink.
So, how do we solve this problem?
The answer is “unobtrusive JavaScript”. 2 steps:
- Write the menu items in simple <ul> <li> <a> tags.
- Use JavaScript to manipulate it to become a drop menu.
In this case, the spiders would be able to read the <a> tag and identify the links, whilst users would be able to have better experience using drop menus.
Another thing to add is text links at the bottom of the page, linking to the main category pages which should contain links to the other pages.
By Leo
June 29th, 2007 at 10:18am
Under Affiliate Marketing
The answer is “Yes”. But it is not as easy as you thought.
There are heaps of ebooks and affiliate programs promising you a huge amount of money return. Is it achievable - you may ask.
Well, let’s break this down into finer details:
1. You can join existing affiliate programs. There are plenty of such programs around. Most of them would require you to pay a small fee to get started. What they do is after receiving your fee, they would keep on introducing other affiliate partners to you. And you get paid when you brought them sales / traffic, depending on the sponsor.
2. You can run your own affiliate programs. There are codes around that you can install in your website and use it to sell your product / service. You can (and you should - or else who will sell for you?) offer a certain incentive for every sales made. Most people offer 10% for the 1st level, and 5% for the subsequence level. That means if a lower level affiliate got a sale, the 1st level affiliate would gain 5% of the sales figure. And the 2nd level affiliate would gain 10%.
There are lots of affiliates around. Most of them just put your banner on their website and forget about you. There are some aggressive ones though. They would advertise your website on Google Adwords to help you attract more traffic.
Note the policy of Adwords is that for each search query, it is only allowed to show 1 ad per parent company. If the ad of your affiliate shows, you own ones won’t show.
One thing is for affiliate marketing to work for you (ie. earning money from it) you really need to work hard and invest a bit. It doesn’t work if you just place the banner on your website. You also have to drive traffic to your website. Given banners are having lower conversion rate (people tend to ignore them) you should try to blend the link into your articles, and write articles about it.
By Leo
June 27th, 2007 at 01:13pm
Under Freebies
Free shopping website for you! You earn money from it, and you don’t have to manage it!
Yes, it is true. I can’t believe I can find something like this:
http://www.allsolutionsnetwork.com/LC/LC600/
And you can sign up and get your own free website here:
http://www.allsolutionsnetwork.com/cgi-bin/d.cgi/LC600/signup.htm
Yes, it looks a bit untidy. But well, you don’t have to manage it. You get your free website, you get commission when someone buys from it. It is as simple as that.
You can also buy from it and save some money.
So don’t hesitate! Sign up now
By Leo
June 26th, 2007 at 11:23am
Under Usability & Navigation
For a commercial website, you do need to include the logo. It represents your company.
If you employ a better web designer, he would design the color scheme of your website base on your logo’s color. If your logo with a white background in a square shape is placed on your banner, well, it is better to change your designer now. He doesn’t know what he is doing.
Is there a usual practice of where to put the logo?
The answer is “Yes”. The best place to put the logo is on the left hand top corner. As opposed to the right hand top corner which the media agency claims it has the most exposure. (It is true on printed media as when people flip pages, they tend to flip the right hand top corner, and hence that corner has more exposure.)
And you MUST link the logo to your homepage. Internet users have got used to click on the logo on the left hand top corner to go back to the homepage.
By Leo
June 26th, 2007 at 11:18am
Under Web 2.0+ Wiki
A Wiki is like an online encyclopedia that allows multiple authors to add, edit and remove contents. It is very effective for mass collabrative authoring.
It comprises of the following feature:
- Ease of editing with a WYSIWYG editor
- Review & revert capability
- Easy navigation
- Permissions granting
- Discussions
- Multi-lingual
It was named after a Honolulu shuttle bus route: Wiki Wiki Chance RT-52. It is pretty much interpreted as “quick”. Wiki is a shorter form of Wiki Wiki. Sometimes it is interpreted as “what I know is”.
Wiki has become so comprehensive that many people are using it as reference. You can even download Wiki for your intranet.
Note that Wiki has its own markup language and they are different from HTML.
Have fun Wiki-ing.
By Leo
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